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SM SuperMoms: Mom and Me Digital Conference - What's In Store on #NationalSuperMomsDay2018 at SM SUPERMALLS





Mall of Asia Arena Complex, Pasay City on May 11 - A digital media conference was held at Gringo's to launch the #SuperMom QR Code Hunting and the numerous deals, finds and activities that are happening on Mother's day weekend or SM calls it as #NationalSuperMomsDay2018. The conference was graced with celebrity supermoms like Chynna Ortaleza-Cipriano, Princess Velasco and Sandy De Leon. Bb. Pilipinas-International 2017, Mariel De Leon was also part of the celebrity list as she graced the cover of SM's ShopMag with her mother, Sandy in its Mothers' Day theme. 




A brief description of the #SuperMoms campaign was launched in 2016 to pay tribute to mothers who are considered silent superheroes of the family. Jonjon San Agustin, SM Supermalls Senior Vice President for Marketing, shared that  SM has paid tribute to all the Super Mommy shoppers who have been largely part of SM's story over the years. Thus, the #nationalSuperMomsDay2018 hashtag was created to signify these superheroes in our daily lives. It is also SM Supermalls' #HappyAwesome60SM celebrating their 60th anniversary. 



This intimate digital media conference also highlights how "millennial motherhood" (or parenting) is different since there's online references, social media, and social media groups (and a whole lot of references). Sandy De Leon shared how she learned motherhood by going through the motions of her own experiences, from her mother and other female role models in her family. The digital media friends (specifically mommy writers, editors, press, bloggers, vloggers alike) had a chance to ask questions about motherhood to the celebrity moms. The celebrity moms and Jonjon San Agustin shared heart-warming insights and inspiring stories and tips as they happily answered the questions. 






Celebrity Moms: Princess, Chynna, Sandy and Bb. PIlipinas INternational, Mariel De Leon shared their inspiring stories. Check out their inspiring stories on my next post. :)


The moms were asked to stand 

As an amateur blogger, this is an amazing opportunity to be invited and be a part of the #SMcommunity #SMFamily to cover special occasions and events. I liked how intimate the event was with just the right number of digital media friends. Nachos were great and too bad, I had to leave just when lunch was served. The staff from the event and Gringo were very polite and accommodating. There were no snobbish or judge-y type of staff at all! The program was executed flawlessly and I like the energy and the vibe of the host, Maribeth and the special guests. 

Here are some of my SM Digital Media Conference hauls: a nice fluffy Mom pillow, a Toblerone bar, our PR Kit and our souvenir photo at the bloggers/writers table. 


I'd like to end this blog with Chynna Ortaleza-Cipriano's touching message to all SuperMOms out there:

"Hi SuperMOms, happy Mothers' day and don't forget, don't feel guilty if you feel  you need to celebrate yourself. Take this day to really pat yourself at the back for a job well done. And also, don't forget to always put the fun in motherhood. I think it's very important. "











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