SM SuperMoms: Mom and Me Digital Conference - What's In Store on #NationalSuperMomsDay2018 at SM SUPERMALLS
Mall of Asia Arena Complex, Pasay City on May 11 - A digital media conference was held at Gringo's to launch the #SuperMom QR Code Hunting and the numerous deals, finds and activities that are happening on Mother's day weekend or SM calls it as #NationalSuperMomsDay2018. The conference was graced with celebrity supermoms like Chynna Ortaleza-Cipriano, Princess Velasco and Sandy De Leon. Bb. Pilipinas-International 2017, Mariel De Leon was also part of the celebrity list as she graced the cover of SM's ShopMag with her mother, Sandy in its Mothers' Day theme. A brief description of the #SuperMoms campaign was launched in 2016 to pay tribute to mothers who are considered silent superheroes of the family. Jonjon San Agustin, SM Supermalls Senior Vice President for Marketing, shared that SM has paid tribute to all the Super Mommy shoppers who have been largely part of SM's story over the years. Thus, the #nationalSuperMomsDay2018 hashtag was created to s...