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SM SuperMoms: Mom and Me Digital Conference - What's In Store on #NationalSuperMomsDay2018 at SM SUPERMALLS

Mall of Asia Arena Complex, Pasay City on May 11 - A  digital media conference was held at Gringo's to launch the #SuperMom QR Code Hunting and the numerous deals, finds and activities that are happening on Mother's day weekend or SM calls it as #NationalSuperMomsDay2018. The conference was graced with celebrity supermoms like Chynna Ortaleza-Cipriano, Princess Velasco and Sandy De Leon. Bb. Pilipinas-International 2017, Mariel De Leon was also part of the celebrity list as she graced the cover of SM's ShopMag with her mother, Sandy in its Mothers' Day theme.  A brief description of the #SuperMoms campaign was launched in 2016 to pay tribute to mothers who are considered silent superheroes of the family. Jonjon San Agustin, SM Supermalls Senior Vice President for Marketing, shared that  SM has paid tribute to all the Super Mommy shoppers who have been largely part of SM's story over the years. Thus, the #nationalSuperMomsDay2018 hashtag was created to s
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Celebrate #nationalsupermomsday2018 at SM Supermalls, #SuperMoms Code Hunt Launch

Mothers' Day is just as popular as the Christmas holiday. Everyone still celebrates this holiday and continue to express their love to their mothers (and mother figures) all around the world.  SM Supermalls have special fun-filled activities, deals, pampering treats and finds in 69 malls across the country for this special 'National SuperMoms Day 2018' on May 13, 2018 to make this year's celebration extra special when we bring our lovely Mothers and Mommy friends alike to our nearest SM malls. "SM as truly become one-stop destination for families to bond and create special memories together," said Jonjon San Agustin, SM Supermalls Senior Vice President for Marketing. "We want to make this year's National SuperMoms Day celebration at SM more memorable with awesome experiences and deals for all the strong, hardworking and loving moms out there." Take your moms out on  date and let them indulge in SM's Treat Feast for Mom

Summer Fun at SM Supermalls

Learn and have fun this summer at SM Supermalls! Summer is finally here! SM Supermalls is inviting all parents to make the summer break more fun and exciting for kids and the whole family with exciting activities and workshops in 68 SM malls across the country! During summer, we at SM are reminded of the special opportunity that we have --- the chance to be able to draw smiles on every child's face and create unforgettable moments for families to cherish forever. We are blessed to have our dear shoppers as part of our one big happy SM family," said SM Supermalls Senior Vice President for Marketing Jonjon San Agustin during the recent 'Let's Play Now At SM' summer kick-off event at SM City San Lazaro. Our 'Let's Play Now At SM' campaign that primarily aims to give families, most especially our kids a new kind of shopping experience where we can enjoy various fun digital games and be rewarded with exciting instant prizes, shopping

GRAND OPENING PROMO on Mary Pauline Main Square Mall

How long since you visited your “mother ship”, Momma?  We all know that nice hair, nice nails definitely need maintenance. It’s high time to pamper yourself after maintaining EVERYTHING. I’m just pretty excited to let you know that there’s a new, hot salon right now! My good friend and mom-preneur, Mia, just recently opened her Mary Pauline Salon – Main Square Mall in Bacoor, Cavite. Who knew that her hobbies and interests in beauty and make-up turned into her business someday? Don’t get me started on how we got to where we are now since we have a history of taking Biology in college. Funny how life turned out for us! Mary Pauline MSM is a full service salon from nails to hair; they even have Gluta IV drip which I’d love to try soon. They also have Eyebrow embroidery coz, of course, Kilay is LIfe. They had their Grand Opening on October 28, 2017 with smashing discounts. They had a ribbon cutting and catering for this special occasion. Ribbon-cutting ceremony.  

A Chat with a Top Model: Chesca Lagua

Benefit and Mommievents recently paired up and created a workshop called The Ultimate Guide to Being a Benefit Babe at the dainty Benefit store in Alabang Town Center. Franchesca Lagua is one of the event ambassadors alongside DJ Sexy Megan from Yes FM. Chesca graced us with her top model presence and with an extra helping of sky high legs and ultra lean figure from Shanna Retuya (ramp/commercial/Philippine Fashion week model).  Although the pair towered all of us, they were the most down-to-earth darlings. They were up for selfies and quick chats with participants. I took the opportunity to take a selfie with Chesca which would seemingly look like Lady Galadriel and a hobbit would photograph together. She hunched halfway as I tiptoed, tilted and angled my phone so both of us can fit into the frame. Before I transform this feature into some LOTR geekery, here's the score on Chesca's make-up go-to and the real deal on Asia's Next Top Model:

The Ultimate Guide to Being a Benefit Babe

  Photo from Momievents Benefit and Mommievents have teamed up for The Ultimate Guide to Being a Benefit Babe workshop which showcased how to do brows and makeup just like a Certified Benebabe. This took place in the charming Benefit boutique at Alabang Town Center on April 29, 2017.    Photo from Mommievents Participants learned about makeup techniques and tips from the workshop instructor: Jedd Entilla, a resident Benefit Makeup & Brow Expert. Since it's a Benefit workshop, the participants got their hands on Benefit products which was everyone's favorite part! There were snacks and refreshments. There were loot bags that have fantastic Benefit giveaways. Eeeep! I love it! Desha Buen, Benefit Assistant Expert and Camille Manalo from Mommievents kickstarted the event. The participants were grouped together to gear up for the workshop's agenda. There were two groups: Marshmallow Mamas and Glam Girls. They h